7 Places Your Brand Can Get Seen Without Running Another Ad

Before you increase the ad budget, look at what your customers are already holding, carrying and taking home.

Advertising rents attention. Branded touchpoints own it. The difference shows up over a year, because a printed bag or bottle keeps working long after the campaign budget has been spent.

Seven places to start

• The table — branded drinking water in front of every seated customer
• The takeaway — printed containers and boxes that travel into homes and offices
• The carry bag — your name walking through the market for weeks
• The reception desk — bottles and folders where people sit and wait
• The event — registration bags and bottles that outlast the event itself
• The delivery — packaging seen by everyone in the customer's building
• The repeat gift — festive and wedding packs your customers hand to others

Why these beat one more hoarding

A hoarding is seen at speed by people who did not choose to look. A bag is carried by someone who chose your shop, in front of people who trust that person. It is a recommendation with a handle.

The cheapest advertising you will ever buy is the item your customer was going to take home anyway.

Make it count

Use one consistent logo, one colour scheme and one contact number across bottles, packaging and bags. Repetition is what turns a printed item into recall. Mixed designs across products split the impression into three weaker ones.

Start with the single touchpoint your customers hold the longest, get the print right, then extend the same design to the rest.