A carry bag leaves your shop and keeps moving. Choosing the right size, GSM and print decides how long it keeps your name in circulation.
A bag is the only branded item most shops hand over with every single purchase. It travels on buses, hangs on hooks at home and gets reused for months. Very little else in retail keeps working that long.
GSM is the decision that matters
GSM describes how heavy the non-woven fabric is. Lighter material suits light, single-use handovers. Heavier material holds weight, keeps its shape and gets reused — which is exactly what you want if the bag is meant to keep circulating.
- Light items and quick handovers — lower GSM, lower cost per bag
- Clothing, sweets and gifting — medium to heavy GSM for shape and reuse
- Heavier or sharp-cornered goods — heavier GSM and a stronger handle style
Handles change how the bag is used
D-cut and W-cut bags are quick and economical for daily counter use. Loop handle and box bags feel more premium in the hand, which is why boutiques, showrooms and gifting orders lean towards them.
Size and GSM decide whether your bag is thrown away at home or used again next week.
Print for distance, not for detail
A bag is read from several feet away. Big logo, strong contrast, one clear line of text and a number. Fine detail and pale colours disappear on fabric.
Order in a way that lasts
Fix the size and GSM once, approve the artwork carefully, then reorder the same file. Consistency is what makes a bag recognisable on the street rather than just useful.
